Spread the Word

UGG® and JW ANDERSON reimagine everyday icons through the art of daily ritual, bringing a new perspective to the Classic Boot and Tasman through loafer-inspired silhouettes, unexpected proportions and signature craftsmanship. Starring Dev Hynes, the campaign celebrates the beauty of everyday moments, where comfort meets an unconventional approach to style.

Available October 15.

Photography: Zhenya and Tanya Posternak
Product imagery: UGG®
@judethebrand featured in @selfservicemagazine issue #65

Styling @suzannekoller 
Photography @markrkean
@mariacarlaboscono wearing @magdabutrym 

Styling @ramonatabita
@adeleexarchopoulos wearing @camillaandmarc
IRO unveils Summer 2027, where instinctive femininity meets the spirit of the ’90s. Sensual draping, sharp tailoring and a tension between romance and rock define the new silhouette, moving effortlessly from day to night.

Sun-washed neutrals meet acid colour, delicate lace and floral prints, while leather, studs, mesh and raw finishes bring an unmistakable IRO edge. For High Summer, the mood shifts to the south of Spain, with earthy tones, tie-dye, sequins and crochet evoking an endless poolside summer.

A wardrobe for the IRO woman in all her contrasts, sensual, effortless and unapologetically cool.
@rowenroseofficial featured in the latest issue of @voguefrance
Toteme boys at BOF 500 Gala
@successmodels 
@imanton
Alice Vaillant presents REPERTOIRE, Spring-Summer 2027.

A collection about the pieces that stay, the gestures that return, and the signatures that become part of a wardrobe over time.

Rooted in the freedom and sensuality of women who dress instinctively, the collection revisits Vaillant’s codes through a 1970s-inflected silhouette, elongated lines, cocoon volumes, narrow shoulders, flared trousers and generous proportions shaped by movement.

Dance remains at the heart of the vocabulary, from layered warm-up references to pieces that envelop the body while allowing it to move freely. Shearling, Cavallino, denim, crepe jersey and embroidered lace come together in a wardrobe designed not for a moment, but to be lived in.

“Pieces that feel as though they have always belonged to us.”

— Alice Vaillant
Details at Christopher Esber SS27 Show
MARA Paris takes the L’Oréal Paris runway.

During Paris Fashion Week, the house’s iconic pieces took centre stage at L’Oréal Paris’ spectacular “Express Your Worth” show at Place Joffre, with the Eiffel Tower as its backdrop.

International stars including Andie MacDowell, Precious Lee and Eva Longoria brought MARA Paris to the runway, wearing signature pieces from the brand and adding a distinctly fashion-forward edge to the celebration of beauty, confidence and self-expression.
Atlas Atelier arrives in Paris.

Born from the glamour of 1930s Paris and the electric energy of 1980s New York, the new beauty house introduces its debut collection of color cosmetics: three essentials designed for maximum impact, with minimum effort.

A vivid lip. A luminous flush. A perfectly drawn black line.

With saturated pigments, sensuous formulas and packaging conceived as an object of desire, Atlas Atelier brings a distinctly nocturnal attitude to modern beauty.

Launched during Paris Fashion Week, the collection marks the beginning of a new chapter in expressive, effortless luxury.

#AtlasAtelier #ParisFashionWeek #Beauty
A Parisian legend enters a new chapter.

Since 1860, Lucas Carton has stood opposite La Madeleine, evolving from a celebrated address of the Tout-Paris into one of the city’s great gastronomic institutions. Its iconic Art Nouveau interiors, designed by Louis Majorelle and now listed as a Historic Monument, remain at the heart of its identity.

Now, under Lapérouse Holding, the Belle Époque icon is awakened for a new generation. With Lázaro Rosa-Violán reimagining the interiors and Cyril Lignac taking over the kitchens, Lucas Carton returns as a living expression of Parisian heritage, craftsmanship and contemporary gastronomy.

A place where history is not preserved under glass, but brought back to life, around the table.

Lucas Carton, 9 Place de la Madeleine, Paris.
Photography @matthieusalvaing
UGG® brings its F26 ‘Born to Feel’ campaign to the heart of Paris Fashion Week, taking over a classic Parisian kiosk at Place Igor Stravinsky in Le Marais.

Reimagined through the UGG® lens, the iconic kiosk became a playful destination for the two-day takeover, blending seasonal product, unexpected details and interactive moments, including a play-to-win experience with UGG® prizes and giveaways.

Just steps from the newly refreshed UGG® Le Marais store at 26 Rue Vieille du Temple, the activation brought ‘Born to Feel’ to the streets of Paris, inviting the city to experience UGG® in a distinctly unexpected way.

#UGG #BornToFeel #UGGParis #ParisFashionWeek
For spring summer 2027, Christopher Esber looks to the small language of dress, a pocket square, a cuff, a belt, a stud, and blows each detail out of proportion.

Familiar codes are enlarged, displaced and reconstructed, becoming the very architecture of the clothes. Elongated tailoring, exploding cuffs, high-split a-line skirts, sculptural belts and fluid lace blur the line between construction and disruption.

Menswear meets lingerie, structure meets transparency, with ceramic-coated lace, sheer georgette, shredded leather and archival 1950s studs bringing tension to the silhouette.

In collaboration with artist Anna Studeli, collage imagery is translated onto satin-backed PVC, adding another layer between the familiar and the abstract.

Presented beneath an oval skylight in an underground Paris theatre, across leopard carpet, Christopher Esber’s ss27 is a study in how one small detail can shift the entire shape of a garment.

Creative Direction @christopher_esber 
Styling @ilona_hamer 
Production @twotwenty_production
THE UNBEARABLE LIGHTNESS OF BEING.

CO SS27 - As summers grow hotter, we return to lightness.

Silk voile, organza, linen and feathers move around the body, revealing only what is suggested. Transparency becomes a gesture, not a statement. Hems lift, sleeves drift, silhouettes shift with the air.

Femininity meets masculinity through contrast: expansive volumes against sharply shrunken jackets, ethereal organza against utility, softness against structure.

Extreme heat. Extreme lightness. Extreme shapes.

Once a year, we grow quiet. We return to our craft, to the pleasure of making, and consider what comes next, for the brand and for the women who give it meaning.

No noise. Just lightness, movement, and the space to breathe.

Creative director @stephaniedanan
SIMKHAI takes over Paris.

To celebrate its European expansion and Paris pop-up at Galeries Lafayette, Jonathan Simkhai gathered friends of the house for an intimate dinner at Red Katz on Sunday night.

A night in the city, good friends, and the SIMKHAI world taking over Paris, one look at a time.

#SIMKHAI #JonathanSimkhai #Paris

Production @talayasseri 
Photography @pierrickrocher
On Friday, October 2nd, we celebrated @numeromagazine with an unforgettable evening during Paris Fashion Week, bringing together friends, creatives and fashion’s brightest names at the iconic @lucascartonparis.

A night of great energy, familiar faces and the kind of Paris Fashion Week magic that only happens once.

Thank you @babethdjian and @paulemmanuelreiffers for your trust, and for an unforgettable evening. 

#SpreadTheWord #NumeroMagazine #ParisFashionWeek

Moments captured by @stephanefeugerephotography @francoisgoize @jeanpicon

Production @lamodeenimages
CAMILLA AND MARC arrives in Paris.

On October 2, the Australian luxury house presented its Spring Summer 2027 collection at 216 Rue de Rivoli, marking its first presentation during Paris Fashion Week.

Twelve models moved through a private Parisian apartment overlooking the Tuileries, where sculptural tailoring, softened silhouettes and artful details unfolded against a world of cream, lacquered black, collected art and architectural textiles.

Inspired by the intimacy of a gathered table, SS27 brings together different women, personalities and points of view, finding tension, character and unexpected combinations in the space between them.

A first Paris chapter for CAMILLA AND MARC, bringing an Australian perspective to the international fashion conversation.
Happy to have supported @viviennewestwood by @ndreaskronthaler on the event management of its SS27 show in Paris, presented during Paris Fashion Week.
@georgeshobeika enters a new realm of femininity for SS27.

Father and son, Georges and Jad Hobeika, explore the full spectrum of feminine expression, moving from darkness to light, from masculine strength to fluid transparency, and every nuance in between.

Structure gives way to movement. Architectural volumes dissolve into liquid softness, draping opens onto transparency, while new materials, graphic guipure, brocade satin and unexpected fabric pairings, expand the House’s language of couture.

Floral embroidery, a signature of Hobeika, is reimagined across patterned surfaces, while the deer emerges as a recurring symbol of tenderness, protection and quiet strength.

A collection that refuses a single definition of femininity, embracing instead its many identities: fearless, tender, powerful and entirely her own.
Three centuries of history. 

@baobabcollection x @operadeparis brought two worlds together for an unforgettable night, where the grandeur of the Paris Opera met BAOBAB’s vibrant Colombian universe.

Through music, movement and celebration, Colombia took centre stage, bringing its energy, culture and spirit to one of Paris’s most iconic settings.

More than a collaboration, a celebration of heritage, creativity and everything that comes next.

#BAOBAB #OperaDeParis #Paris #Colombia
Proud to have supported @balenciaga on the event management of its Spring/Summer 2027 show, “Les Coraux de la Liberté,” presented in Paris on Thursday, October 1st.

#Balenciaga #BalenciagaSS27 #PFW
Introducing @atlasatelier, a new luxury beauty house founded by Michelle Duncan, where 1930s Parisian glamour meets the electric energy of 1980s New York.

Launching during Paris Fashion Week with a dinner at Prunier, Atlas Atelier distills the rituals of the night into three essential gestures: LE MAT, LE BLUSH and L’EYELINER. Saturated pigment, sensuous textures and maximum impact, designed to transform in seconds.

Beauty as an accessory. Glamour without the effort. Made to slip into your evening bag and come out after dark.

Now launching in Paris at Galeries Lafayette, with Violet Grey following October 1, and soon at Bergdorf Goodman in New York.

Moments captured by @jacquesburga
In Becoming 

Beginning with the fundamental gestures of Chinese writing — 横, 竖, 撇, 捺 — RUOHAN explores how a familiar form can become something else through movement, distance and relation.

Lines become cuts, cuts become openings, garments become structures. A front, a back, a sleeve, a skirt are divided, shifted and reunited, each finding a new position within a language of form.

From the body to the space around it, the collection considers transformation not as reinvention, but as a change in relationship.

Before it becomes, it is already becoming.

Now available at Le Bon Marché, Paris.

Creative Director @ruohan_nie 
Styling @benoitbethume 
Photography @lucatombolini  @jacopo_boscaini 
Casting @williamlhoest 
Production @eyesightgroup
During Paris Fashion Week, @alicevaillant opened the doors of her studio, inviting press, influencers and clients into the heart of her world.

A more intimate way to discover the collection, meet the team, and experience the universe behind the clothes, directly from the place where it all comes to life.
@shevoke continues its Paris Fashion Week debut, supporting @burcakyol for his SS27 runway show. Closing the collection, the final looks were punctuated by Shevoke’s iconic sunglasses to the runway.

Moments captured by @mason.mw
Sienna Miller wearing the @judethebrand MIXER Sandal

Styling @studioand
SONGZIO takes over ARCANE 17 for “The Draw” — a meeting point between Seoul and Paris, unveiled on the opening day of Paris Fashion Week.

For the occasion, the world of SONGZIO unfolds throughout the Marais address, with bespoke uniforms, tarot-inspired menus echoing the embroidery of the FW26 collection, and a dedicated menu created for the takeover.

To celebrate, the house hosted an intimate dinner on September 28th, welcoming friends including Julien Boudet, Pascaline Smets, Tim on the Gram, Willy Cartier, Jean Philippe N’djoli, Regina Anikyi and more.

A story of friendship, fashion and food, “The Draw” continues at ARCANE 17, 17 Rue Charlot, through October 11th.

Moments captured by @jonathanchnd
rag & bone arrives in Paris.

On September 27th, the New York-born house celebrated the opening of its first Paris flagship at 108 rue Vieille du Temple, with an evening at Au Top co-hosted by Cara Delevingne, face of the Fall 2026 campaign.

From the @cafelaperle OOH takeover to bespoke café moments with La Perle and Café Nuances, rag & bone is making its mark across the Marais, bringing its downtown New York attitude into the heart of Paris.

Cara wore the Emile Italian Flannel Blazer and Lawrence Italian Flannel Pant in charcoal multi, paired with a white Ribbed Tank and Paloma Leather Pumps in antique white.

With Garance Vallée, Sasha Zhoya, Clara-Kong Vila, Zakari Kunakey, Mara Lafontan, Hugo Dacquet, Morgan Lugo and a DJ set by Agathe Mougin in attendance.

New York roots. Paris energy. A new chapter for @ragandbone in France and Europe.

Moments captured by @jeanpicon
Paris, after dark. On September 28th, @CarineRoitfeld and @gabbriette gathered friends and fashion’s inner circle at the Iconic Prunier restaurant to celebrate the new issue of CR Fashion Book. In partnership with Australian eyewear label @shevoke, the night unfolded over dinner, sharp silhouettes and Parisian attitude. A little glamour, a little mischief, very Paris.

Moments captured by @eseniyaa & @mason.mw

Drinks by @palmaraespirit
A London evening for @essentielantwerp during Fashion Week 

We were delighted to host an intimate cocktail gathering in London, bringing together friends of the brand, fashion editors, talents and creatives to celebrate Essentiel Antwerp and its vibrant universe.

A special evening of conversations, connections and fashion, marking another chapter in the brand’s international journey.

Photos by @kathie__kay 

#EssentielAntwerp #FashionWeek #London #SpreadTheWord
@vanessa.paradis wearing @iroparis by @nicolas.rht in @madamefigarofr 

Styling @barbarabaumel 
Photography Ricio Ramos
@venuswilliams wearing @judethebrand in Grazia UK

Styling @rudysimbabetty 
Photography Javier Bosca
A new feature on TOTEME in F, Figaro, exploring the Swedish label’s evolution from a discreet Stockholm-born brand into an international fashion house with a growing presence in Paris.

Founded by Elin Kling and Karl Lindman in 2014, TOTEME has built its identity around a refined, understated approach to fashion, combining Scandinavian minimalism with exceptional materials, thoughtful cuts and a strong sense of personal style.

The article looks at the brand’s Paris expansion, its new flagship on the Faubourg Saint-Honoré, and the introduction of a more developed menswear offer, while reflecting on the duo’s vision of a wardrobe that is timeless, personal and made to move effortlessly between everyday life and special occasions.

@toteme #TOTEME #FFigaro #LeFigaro
@sombr wearing @egon_lab FW 26 for ELLE USA
@sombr wearing @egon_lab for @elleusa 

As he prepares to embark on a massive world tour, the musician sits down for a wide-ranging conversation about his ascent to stardom, how fame has influenced his body image, and teases the advice one “amazing” pop star imparted to him. Read the full interview at the link in bio.

ELLE: @elleusa
Editor-in-chief: Nina Garcia @ninagarcia
Photographer: Steven Klein @stevenkleinstudio
Stylist: Paul Sinclaire @paulsinclaire
Writer: Samuel Maude @samuel.p.maude
Hair: Ward at Bryant Artists @wardhair4real @bryantartists
Makeup: Dick Page at MA+ Group @dickpageface @maworldgroup
Manicure: Honey for P. Shine
Produced by Travis Kiewel at ThatOneProduction @traviskiewel @thatoneproduction
Charlotte Cardin wearing @magdabutrym while performing concerts 

Photography @aime.elleee
VILTIER SUMMER LUNCH.

An intimate gathering at Hôtel Le Bristol to celebrate Viltier’s Summer Lunch an afternoon of inspiring conversations, shared moments and a celebration of craftsmanship and creativity.

Photography: @alicja.kozak

#Viltier #ViltierJewelry #SummerLunch #Paris
First row @willychavarria FW27 Show
SONGZIO × HELIOT EMIL FALCONRY.

Presented during Paris Fashion Week, Falconry marks the first chapter of the collaboration between SONGZIO and HELIOT EMIL a dialogue between precision, movement, and control.

Drawing from the ancient practice of falconry, the collection translates the ritual of trust between falcon and falconer into sculptural silhouettes. Feather-like layering, aerodynamic construction, and harness-inspired details evoke the tension between protection and weightlessness, ascent and descent.

Featuring Songzio Global Ambassadors Seonghwa and Choi Heejin, under the creative direction of Jay Songzio and Julius Juul.

Creative Directors @jaysongzio, @juliusjuul
Videography: @colt90.sisyphe
Exhibition @galerie.noir

#Songzio #HeliotEmil #Falconry #ParisFashionWeek
VILTIER PRESENTS DURING PARIS COUTURE WEEK.

Against the timeless elegance of Hôtel Le Bristol, Viltier unveiled its latest creations during Paris Couture Week. Framed by historic boiseries and bathed in the soft afternoon light, the Maison’s sculptural gold and diamond pieces echoed the precision, craftsmanship and artistry of couture itself where every detail is designed to endure.

Photography: @matteoverzini

#Viltier #ParisCoutureWeek #HauteJoaillerie
@willychavarria hosted a dinner for friends and family at @lamaisonducaviar to celebrate his show during Paris Fashion week.

Photography @victorboyko7
@alfieparis_ presented their SS27 collection at the Bristol during Couture week in Paris, gathering friends and family around a summer buffet.

Creative director @alfietootsie
With heartfelt gratitude to everyone who helped bring this vision to life. AZIZ Debut Couture Show - AETHER - FW 2026

PR Agency & Event Management @spreadtheword_communications @julien__dufour 
Special Appreciation - Strategic Advisor @julienclisson 

Special Appreciation - Styling advice @smrichardson1 
Special Appreciation @docgold_ch carmenreisert
Production Directed by Nicolas Klein @_twenty_knots_ 
Casting Director @maximevalentini 
@aranzabelliard 
Movement Director @blondeau_alex 
Show Caller @mrsgrenetnow
Special Thanks - Silver Courtesy of @c.hafner_official 
Master Gold & Silversmith @mirko_noll 

Sound Design @hollowdeck_echo
Photographer @vincent_lappartient_ 
Photographer @ondinebertrand 
Photographer @latelierdechloe.photo 
Photographer @mollysjlowe 
Videographer @mathiaskarlgontard 

Model @dahanphuongoanh 
Venue @labiosthetiqueparis 
Manager LaBiosthetique @elraddaf_labiosthetiquepro
Hair @theo_dimitri_hair @labiosthetiqueparis 
Make Up @aude_makeup_pro @labiosthetiqueparis
LES SULFUREUSES.

A collection suspended in the fleeting instant between ignition and disappearance.

With Les Sulfureuses, Kevin Germanier explores the poetry of combustion where light erupts, beauty transforms, and every ending leaves behind a trace. Like fireworks, each silhouette exists in a moment of dazzling intensity: radiant, explosive, and unforgettable.

Faithful to his vision of radical craftsmanship, the collection transforms upcycled unsold garments from LVMH into couture through meticulous handwork. Swarovski crystals ignite each look with bursts of light, Caran d’Ache coloured pencils become precious embellishments, and pool noodles are sculpted into dramatic crinolines, proving that discarded materials can be reborn as objects of desire.

Here, sustainability is not a compromise it is the catalyst for fantasy. Forgotten materials become luxury. Everyday objects become couture. Waste becomes spectacle.

Welcome to Les Sulfureuses where what burns becomes luminous, and what disappears leaves only brilliance behind.

—

UPCYCLED COUTURE built from unsold garments from @lvmh

CREATIVE DIRECTION @kevingermanier
STYLING @kevingermanier
HAIR @charlielemindu
MAKE-UP @domii_mua
CASTING DIRECTOR @alexandrejuniorcyprien
MUSIC @raphparpex
PRODUCTION @oboglobal
@aziz_rebar presented his FW26 Couture collection during Couture week in Paris 

Creative Director @aziz_rebar 
Production @_twenty_knots_ 
Casting @maximevalentini 

#AZIZ #COUTURE
The Visitor.

@georgeshobeika Couture FW26

Creative director @georgeshobeika @jadhobeika 
Production @kitty_events
AETHER.

AZIZ REBAR debuts in Paris during Couture week.

Inspired by Andorra by Max Frisch, this collection explores the tension between societal expectations and self-definition. Through sculptural silhouettes, delicate craftsmanship, and evolving forms, each look becomes a chapter in a story of transformation.

From precision to instinct.
From restraint to release.
From expectation to authenticity.

Creative director @aziz_rebar 
Production @_twenty_knots_ 
Casting @maximevalentini 

#AZIZ #AETHER
The Visitor.

For Autumn–Winter 2026/27 Couture, Georges Hobeika and Jad Hobeika invite us to rediscover the beauty of the world with open hearts and fresh eyes. Architectural elegance, ethereal craftsmanship, and nature-inspired details come together in a collection that celebrates light, movement, and the enduring artistry of couture. 

Creative director @georgeshobeika @jadhobeika 

#GeorgesHobeika #JadHobeika #TheVisitor #GeorgesHobeikaCouture #HauteCouture
@theweeknd wearing @alpinestarsreserve while performing on stage in Lille, France 

Styling @mitchmodes
Photography @hyghly
UGG® and JW ANDERSON reimagine everyday icons through the art of daily ritual, bringing a new perspective to the Classic Boot and Tasman through loafer-inspired silhouettes, unexpected proportions and signature craftsmanship. Starring Dev Hynes, the campaign celebrates the beauty of everyday moments, where comfort meets an unconventional approach to style.

Available October 15.

Photography: Zhenya and Tanya Posternak
Product imagery: UGG®

UGG® and JW ANDERSON reimagine everyday icons through the art of daily ritual, bringing a new perspective to the Classic Boot and Tasman through loafer-inspired silhouettes, unexpected proportions and signature craftsmanship. Starring Dev Hynes, the campaign celebrates the beauty of everyday moments, where comfort meets an unconventional approach to style. Available October 15. Photography: Zhenya and Tanya Posternak Product imagery: UGG®

@judethebrand featured in @selfservicemagazine issue #65

Styling @suzannekoller 
Photography @markrkean

@judethebrand featured in @selfservicemagazine issue #65 Styling @suzannekoller Photography @markrkean

IRO unveils Summer 2027, where instinctive femininity meets the spirit of the ’90s. Sensual draping, sharp tailoring and a tension between romance and rock define the new silhouette, moving effortlessly from day to night.

Sun-washed neutrals meet acid colour, delicate lace and floral prints, while leather, studs, mesh and raw finishes bring an unmistakable IRO edge. For High Summer, the mood shifts to the south of Spain, with earthy tones, tie-dye, sequins and crochet evoking an endless poolside summer.

A wardrobe for the IRO woman in all her contrasts, sensual, effortless and unapologetically cool.

IRO unveils Summer 2027, where instinctive femininity meets the spirit of the ’90s. Sensual draping, sharp tailoring and a tension between romance and rock define the new silhouette, moving effortlessly from day to night. Sun-washed neutrals meet acid colour, delicate lace and floral prints, while leather, studs, mesh and raw finishes bring an unmistakable IRO edge. For High Summer, the mood shifts to the south of Spain, with earthy tones, tie-dye, sequins and crochet evoking an endless poolside summer. A wardrobe for the IRO woman in all her contrasts, sensual, effortless and unapologetically cool.

@rowenroseofficial featured in the latest issue of @voguefrance

@rowenroseofficial featured in the latest issue of @voguefrance

Toteme boys at BOF 500 Gala
@successmodels 
@imanton

Toteme boys at BOF 500 Gala @successmodels @imanton

Alice Vaillant presents REPERTOIRE, Spring-Summer 2027.

A collection about the pieces that stay, the gestures that return, and the signatures that become part of a wardrobe over time.

Rooted in the freedom and sensuality of women who dress instinctively, the collection revisits Vaillant’s codes through a 1970s-inflected silhouette, elongated lines, cocoon volumes, narrow shoulders, flared trousers and generous proportions shaped by movement.

Dance remains at the heart of the vocabulary, from layered warm-up references to pieces that envelop the body while allowing it to move freely. Shearling, Cavallino, denim, crepe jersey and embroidered lace come together in a wardrobe designed not for a moment, but to be lived in.

“Pieces that feel as though they have always belonged to us.”

— Alice Vaillant

Alice Vaillant presents REPERTOIRE, Spring-Summer 2027. A collection about the pieces that stay, the gestures that return, and the signatures that become part of a wardrobe over time. Rooted in the freedom and sensuality of women who dress instinctively, the collection revisits Vaillant’s codes through a 1970s-inflected silhouette, elongated lines, cocoon volumes, narrow shoulders, flared trousers and generous proportions shaped by movement. Dance remains at the heart of the vocabulary, from layered warm-up references to pieces that envelop the body while allowing it to move freely. Shearling, Cavallino, denim, crepe jersey and embroidered lace come together in a wardrobe designed not for a moment, but to be lived in. “Pieces that feel as though they have always belonged to us.” — Alice Vaillant

Details at Christopher Esber SS27 Show

Details at Christopher Esber SS27 Show

MARA Paris takes the L’Oréal Paris runway.

During Paris Fashion Week, the house’s iconic pieces took centre stage at L’Oréal Paris’ spectacular “Express Your Worth” show at Place Joffre, with the Eiffel Tower as its backdrop.

International stars including Andie MacDowell, Precious Lee and Eva Longoria brought MARA Paris to the runway, wearing signature pieces from the brand and adding a distinctly fashion-forward edge to the celebration of beauty, confidence and self-expression.

MARA Paris takes the L’Oréal Paris runway. During Paris Fashion Week, the house’s iconic pieces took centre stage at L’Oréal Paris’ spectacular “Express Your Worth” show at Place Joffre, with the Eiffel Tower as its backdrop. International stars including Andie MacDowell, Precious Lee and Eva Longoria brought MARA Paris to the runway, wearing signature pieces from the brand and adding a distinctly fashion-forward edge to the celebration of beauty, confidence and self-expression.

Atlas Atelier arrives in Paris.

Born from the glamour of 1930s Paris and the electric energy of 1980s New York, the new beauty house introduces its debut collection of color cosmetics: three essentials designed for maximum impact, with minimum effort.

A vivid lip. A luminous flush. A perfectly drawn black line.

With saturated pigments, sensuous formulas and packaging conceived as an object of desire, Atlas Atelier brings a distinctly nocturnal attitude to modern beauty.

Launched during Paris Fashion Week, the collection marks the beginning of a new chapter in expressive, effortless luxury.

#AtlasAtelier #ParisFashionWeek #Beauty

Atlas Atelier arrives in Paris. Born from the glamour of 1930s Paris and the electric energy of 1980s New York, the new beauty house introduces its debut collection of color cosmetics: three essentials designed for maximum impact, with minimum effort. A vivid lip. A luminous flush. A perfectly drawn black line. With saturated pigments, sensuous formulas and packaging conceived as an object of desire, Atlas Atelier brings a distinctly nocturnal attitude to modern beauty. Launched during Paris Fashion Week, the collection marks the beginning of a new chapter in expressive, effortless luxury. #AtlasAtelier #ParisFashionWeek #Beauty

A Parisian legend enters a new chapter.

Since 1860, Lucas Carton has stood opposite La Madeleine, evolving from a celebrated address of the Tout-Paris into one of the city’s great gastronomic institutions. Its iconic Art Nouveau interiors, designed by Louis Majorelle and now listed as a Historic Monument, remain at the heart of its identity.

Now, under Lapérouse Holding, the Belle Époque icon is awakened for a new generation. With Lázaro Rosa-Violán reimagining the interiors and Cyril Lignac taking over the kitchens, Lucas Carton returns as a living expression of Parisian heritage, craftsmanship and contemporary gastronomy.

A place where history is not preserved under glass, but brought back to life, around the table.

Lucas Carton, 9 Place de la Madeleine, Paris.
Photography @matthieusalvaing

A Parisian legend enters a new chapter. Since 1860, Lucas Carton has stood opposite La Madeleine, evolving from a celebrated address of the Tout-Paris into one of the city’s great gastronomic institutions. Its iconic Art Nouveau interiors, designed by Louis Majorelle and now listed as a Historic Monument, remain at the heart of its identity. Now, under Lapérouse Holding, the Belle Époque icon is awakened for a new generation. With Lázaro Rosa-Violán reimagining the interiors and Cyril Lignac taking over the kitchens, Lucas Carton returns as a living expression of Parisian heritage, craftsmanship and contemporary gastronomy. A place where history is not preserved under glass, but brought back to life, around the table. Lucas Carton, 9 Place de la Madeleine, Paris. Photography @matthieusalvaing

UGG® brings its F26 ‘Born to Feel’ campaign to the heart of Paris Fashion Week, taking over a classic Parisian kiosk at Place Igor Stravinsky in Le Marais.

Reimagined through the UGG® lens, the iconic kiosk became a playful destination for the two-day takeover, blending seasonal product, unexpected details and interactive moments, including a play-to-win experience with UGG® prizes and giveaways.

Just steps from the newly refreshed UGG® Le Marais store at 26 Rue Vieille du Temple, the activation brought ‘Born to Feel’ to the streets of Paris, inviting the city to experience UGG® in a distinctly unexpected way.

#UGG #BornToFeel #UGGParis #ParisFashionWeek

UGG® brings its F26 ‘Born to Feel’ campaign to the heart of Paris Fashion Week, taking over a classic Parisian kiosk at Place Igor Stravinsky in Le Marais. Reimagined through the UGG® lens, the iconic kiosk became a playful destination for the two-day takeover, blending seasonal product, unexpected details and interactive moments, including a play-to-win experience with UGG® prizes and giveaways. Just steps from the newly refreshed UGG® Le Marais store at 26 Rue Vieille du Temple, the activation brought ‘Born to Feel’ to the streets of Paris, inviting the city to experience UGG® in a distinctly unexpected way. #UGG #BornToFeel #UGGParis #ParisFashionWeek

For spring summer 2027, Christopher Esber looks to the small language of dress, a pocket square, a cuff, a belt, a stud, and blows each detail out of proportion.

Familiar codes are enlarged, displaced and reconstructed, becoming the very architecture of the clothes. Elongated tailoring, exploding cuffs, high-split a-line skirts, sculptural belts and fluid lace blur the line between construction and disruption.

Menswear meets lingerie, structure meets transparency, with ceramic-coated lace, sheer georgette, shredded leather and archival 1950s studs bringing tension to the silhouette.

In collaboration with artist Anna Studeli, collage imagery is translated onto satin-backed PVC, adding another layer between the familiar and the abstract.

Presented beneath an oval skylight in an underground Paris theatre, across leopard carpet, Christopher Esber’s ss27 is a study in how one small detail can shift the entire shape of a garment.

Creative Direction @christopher_esber 
Styling @ilona_hamer 
Production @twotwenty_production

For spring summer 2027, Christopher Esber looks to the small language of dress, a pocket square, a cuff, a belt, a stud, and blows each detail out of proportion. Familiar codes are enlarged, displaced and reconstructed, becoming the very architecture of the clothes. Elongated tailoring, exploding cuffs, high-split a-line skirts, sculptural belts and fluid lace blur the line between construction and disruption. Menswear meets lingerie, structure meets transparency, with ceramic-coated lace, sheer georgette, shredded leather and archival 1950s studs bringing tension to the silhouette. In collaboration with artist Anna Studeli, collage imagery is translated onto satin-backed PVC, adding another layer between the familiar and the abstract. Presented beneath an oval skylight in an underground Paris theatre, across leopard carpet, Christopher Esber’s ss27 is a study in how one small detail can shift the entire shape of a garment. Creative Direction @christopher_esber Styling @ilona_hamer Production @twotwenty_production

THE UNBEARABLE LIGHTNESS OF BEING.

CO SS27 - As summers grow hotter, we return to lightness.

Silk voile, organza, linen and feathers move around the body, revealing only what is suggested. Transparency becomes a gesture, not a statement. Hems lift, sleeves drift, silhouettes shift with the air.

Femininity meets masculinity through contrast: expansive volumes against sharply shrunken jackets, ethereal organza against utility, softness against structure.

Extreme heat. Extreme lightness. Extreme shapes.

Once a year, we grow quiet. We return to our craft, to the pleasure of making, and consider what comes next, for the brand and for the women who give it meaning.

No noise. Just lightness, movement, and the space to breathe.

Creative director @stephaniedanan

THE UNBEARABLE LIGHTNESS OF BEING. CO SS27 - As summers grow hotter, we return to lightness. Silk voile, organza, linen and feathers move around the body, revealing only what is suggested. Transparency becomes a gesture, not a statement. Hems lift, sleeves drift, silhouettes shift with the air. Femininity meets masculinity through contrast: expansive volumes against sharply shrunken jackets, ethereal organza against utility, softness against structure. Extreme heat. Extreme lightness. Extreme shapes. Once a year, we grow quiet. We return to our craft, to the pleasure of making, and consider what comes next, for the brand and for the women who give it meaning. No noise. Just lightness, movement, and the space to breathe. Creative director @stephaniedanan

SIMKHAI takes over Paris.

To celebrate its European expansion and Paris pop-up at Galeries Lafayette, Jonathan Simkhai gathered friends of the house for an intimate dinner at Red Katz on Sunday night.

A night in the city, good friends, and the SIMKHAI world taking over Paris, one look at a time.

#SIMKHAI #JonathanSimkhai #Paris

Production @talayasseri 
Photography @pierrickrocher

SIMKHAI takes over Paris. To celebrate its European expansion and Paris pop-up at Galeries Lafayette, Jonathan Simkhai gathered friends of the house for an intimate dinner at Red Katz on Sunday night. A night in the city, good friends, and the SIMKHAI world taking over Paris, one look at a time. #SIMKHAI #JonathanSimkhai #Paris Production @talayasseri Photography @pierrickrocher

On Friday, October 2nd, we celebrated @numeromagazine with an unforgettable evening during Paris Fashion Week, bringing together friends, creatives and fashion’s brightest names at the iconic @lucascartonparis.

A night of great energy, familiar faces and the kind of Paris Fashion Week magic that only happens once.

Thank you @babethdjian and @paulemmanuelreiffers for your trust, and for an unforgettable evening. 

#SpreadTheWord #NumeroMagazine #ParisFashionWeek

Moments captured by @stephanefeugerephotography @francoisgoize @jeanpicon

Production @lamodeenimages

On Friday, October 2nd, we celebrated @numeromagazine with an unforgettable evening during Paris Fashion Week, bringing together friends, creatives and fashion’s brightest names at the iconic @lucascartonparis. A night of great energy, familiar faces and the kind of Paris Fashion Week magic that only happens once. Thank you @babethdjian and @paulemmanuelreiffers for your trust, and for an unforgettable evening. #SpreadTheWord #NumeroMagazine #ParisFashionWeek Moments captured by @stephanefeugerephotography @francoisgoize @jeanpicon Production @lamodeenimages

CAMILLA AND MARC arrives in Paris.

On October 2, the Australian luxury house presented its Spring Summer 2027 collection at 216 Rue de Rivoli, marking its first presentation during Paris Fashion Week.

Twelve models moved through a private Parisian apartment overlooking the Tuileries, where sculptural tailoring, softened silhouettes and artful details unfolded against a world of cream, lacquered black, collected art and architectural textiles.

Inspired by the intimacy of a gathered table, SS27 brings together different women, personalities and points of view, finding tension, character and unexpected combinations in the space between them.

A first Paris chapter for CAMILLA AND MARC, bringing an Australian perspective to the international fashion conversation.

CAMILLA AND MARC arrives in Paris. On October 2, the Australian luxury house presented its Spring Summer 2027 collection at 216 Rue de Rivoli, marking its first presentation during Paris Fashion Week. Twelve models moved through a private Parisian apartment overlooking the Tuileries, where sculptural tailoring, softened silhouettes and artful details unfolded against a world of cream, lacquered black, collected art and architectural textiles. Inspired by the intimacy of a gathered table, SS27 brings together different women, personalities and points of view, finding tension, character and unexpected combinations in the space between them. A first Paris chapter for CAMILLA AND MARC, bringing an Australian perspective to the international fashion conversation.

Happy to have supported @viviennewestwood by @ndreaskronthaler on the event management of its SS27 show in Paris, presented during Paris Fashion Week.

Happy to have supported @viviennewestwood by @ndreaskronthaler on the event management of its SS27 show in Paris, presented during Paris Fashion Week.

@georgeshobeika enters a new realm of femininity for SS27.

Father and son, Georges and Jad Hobeika, explore the full spectrum of feminine expression, moving from darkness to light, from masculine strength to fluid transparency, and every nuance in between.

Structure gives way to movement. Architectural volumes dissolve into liquid softness, draping opens onto transparency, while new materials, graphic guipure, brocade satin and unexpected fabric pairings, expand the House’s language of couture.

Floral embroidery, a signature of Hobeika, is reimagined across patterned surfaces, while the deer emerges as a recurring symbol of tenderness, protection and quiet strength.

A collection that refuses a single definition of femininity, embracing instead its many identities: fearless, tender, powerful and entirely her own.

@georgeshobeika enters a new realm of femininity for SS27. Father and son, Georges and Jad Hobeika, explore the full spectrum of feminine expression, moving from darkness to light, from masculine strength to fluid transparency, and every nuance in between. Structure gives way to movement. Architectural volumes dissolve into liquid softness, draping opens onto transparency, while new materials, graphic guipure, brocade satin and unexpected fabric pairings, expand the House’s language of couture. Floral embroidery, a signature of Hobeika, is reimagined across patterned surfaces, while the deer emerges as a recurring symbol of tenderness, protection and quiet strength. A collection that refuses a single definition of femininity, embracing instead its many identities: fearless, tender, powerful and entirely her own.

Three centuries of history. 

@baobabcollection x @operadeparis brought two worlds together for an unforgettable night, where the grandeur of the Paris Opera met BAOBAB’s vibrant Colombian universe.

Through music, movement and celebration, Colombia took centre stage, bringing its energy, culture and spirit to one of Paris’s most iconic settings.

More than a collaboration, a celebration of heritage, creativity and everything that comes next.

#BAOBAB #OperaDeParis #Paris #Colombia

Three centuries of history. @baobabcollection x @operadeparis brought two worlds together for an unforgettable night, where the grandeur of the Paris Opera met BAOBAB’s vibrant Colombian universe. Through music, movement and celebration, Colombia took centre stage, bringing its energy, culture and spirit to one of Paris’s most iconic settings. More than a collaboration, a celebration of heritage, creativity and everything that comes next. #BAOBAB #OperaDeParis #Paris #Colombia

Proud to have supported @balenciaga on the event management of its Spring/Summer 2027 show, “Les Coraux de la Liberté,” presented in Paris on Thursday, October 1st.

#Balenciaga #BalenciagaSS27 #PFW

Proud to have supported @balenciaga on the event management of its Spring/Summer 2027 show, “Les Coraux de la Liberté,” presented in Paris on Thursday, October 1st. #Balenciaga #BalenciagaSS27 #PFW

Introducing @atlasatelier, a new luxury beauty house founded by Michelle Duncan, where 1930s Parisian glamour meets the electric energy of 1980s New York.

Launching during Paris Fashion Week with a dinner at Prunier, Atlas Atelier distills the rituals of the night into three essential gestures: LE MAT, LE BLUSH and L’EYELINER. Saturated pigment, sensuous textures and maximum impact, designed to transform in seconds.

Beauty as an accessory. Glamour without the effort. Made to slip into your evening bag and come out after dark.

Now launching in Paris at Galeries Lafayette, with Violet Grey following October 1, and soon at Bergdorf Goodman in New York.

Moments captured by @jacquesburga

Introducing @atlasatelier, a new luxury beauty house founded by Michelle Duncan, where 1930s Parisian glamour meets the electric energy of 1980s New York. Launching during Paris Fashion Week with a dinner at Prunier, Atlas Atelier distills the rituals of the night into three essential gestures: LE MAT, LE BLUSH and L’EYELINER. Saturated pigment, sensuous textures and maximum impact, designed to transform in seconds. Beauty as an accessory. Glamour without the effort. Made to slip into your evening bag and come out after dark. Now launching in Paris at Galeries Lafayette, with Violet Grey following October 1, and soon at Bergdorf Goodman in New York. Moments captured by @jacquesburga

In Becoming 

Beginning with the fundamental gestures of Chinese writing — 横, 竖, 撇, 捺 — RUOHAN explores how a familiar form can become something else through movement, distance and relation.

Lines become cuts, cuts become openings, garments become structures. A front, a back, a sleeve, a skirt are divided, shifted and reunited, each finding a new position within a language of form.

From the body to the space around it, the collection considers transformation not as reinvention, but as a change in relationship.

Before it becomes, it is already becoming.

Now available at Le Bon Marché, Paris.

Creative Director @ruohan_nie 
Styling @benoitbethume 
Photography @lucatombolini  @jacopo_boscaini 
Casting @williamlhoest 
Production @eyesightgroup

In Becoming Beginning with the fundamental gestures of Chinese writing — 横, 竖, 撇, 捺 — RUOHAN explores how a familiar form can become something else through movement, distance and relation. Lines become cuts, cuts become openings, garments become structures. A front, a back, a sleeve, a skirt are divided, shifted and reunited, each finding a new position within a language of form. From the body to the space around it, the collection considers transformation not as reinvention, but as a change in relationship. Before it becomes, it is already becoming. Now available at Le Bon Marché, Paris. Creative Director @ruohan_nie Styling @benoitbethume Photography @lucatombolini @jacopo_boscaini Casting @williamlhoest Production @eyesightgroup

During Paris Fashion Week, @alicevaillant opened the doors of her studio, inviting press, influencers and clients into the heart of her world.

A more intimate way to discover the collection, meet the team, and experience the universe behind the clothes, directly from the place where it all comes to life.

During Paris Fashion Week, @alicevaillant opened the doors of her studio, inviting press, influencers and clients into the heart of her world. A more intimate way to discover the collection, meet the team, and experience the universe behind the clothes, directly from the place where it all comes to life.

@shevoke continues its Paris Fashion Week debut, supporting @burcakyol for his SS27 runway show. Closing the collection, the final looks were punctuated by Shevoke’s iconic sunglasses to the runway.

Moments captured by @mason.mw

@shevoke continues its Paris Fashion Week debut, supporting @burcakyol for his SS27 runway show. Closing the collection, the final looks were punctuated by Shevoke’s iconic sunglasses to the runway. Moments captured by @mason.mw

Sienna Miller wearing the @judethebrand MIXER Sandal

Styling @studioand

Sienna Miller wearing the @judethebrand MIXER Sandal Styling @studioand

SONGZIO takes over ARCANE 17 for “The Draw” — a meeting point between Seoul and Paris, unveiled on the opening day of Paris Fashion Week.

For the occasion, the world of SONGZIO unfolds throughout the Marais address, with bespoke uniforms, tarot-inspired menus echoing the embroidery of the FW26 collection, and a dedicated menu created for the takeover.

To celebrate, the house hosted an intimate dinner on September 28th, welcoming friends including Julien Boudet, Pascaline Smets, Tim on the Gram, Willy Cartier, Jean Philippe N’djoli, Regina Anikyi and more.

A story of friendship, fashion and food, “The Draw” continues at ARCANE 17, 17 Rue Charlot, through October 11th.

Moments captured by @jonathanchnd

SONGZIO takes over ARCANE 17 for “The Draw” — a meeting point between Seoul and Paris, unveiled on the opening day of Paris Fashion Week. For the occasion, the world of SONGZIO unfolds throughout the Marais address, with bespoke uniforms, tarot-inspired menus echoing the embroidery of the FW26 collection, and a dedicated menu created for the takeover. To celebrate, the house hosted an intimate dinner on September 28th, welcoming friends including Julien Boudet, Pascaline Smets, Tim on the Gram, Willy Cartier, Jean Philippe N’djoli, Regina Anikyi and more. A story of friendship, fashion and food, “The Draw” continues at ARCANE 17, 17 Rue Charlot, through October 11th. Moments captured by @jonathanchnd

rag & bone arrives in Paris.

On September 27th, the New York-born house celebrated the opening of its first Paris flagship at 108 rue Vieille du Temple, with an evening at Au Top co-hosted by Cara Delevingne, face of the Fall 2026 campaign.

From the @cafelaperle OOH takeover to bespoke café moments with La Perle and Café Nuances, rag & bone is making its mark across the Marais, bringing its downtown New York attitude into the heart of Paris.

Cara wore the Emile Italian Flannel Blazer and Lawrence Italian Flannel Pant in charcoal multi, paired with a white Ribbed Tank and Paloma Leather Pumps in antique white.

With Garance Vallée, Sasha Zhoya, Clara-Kong Vila, Zakari Kunakey, Mara Lafontan, Hugo Dacquet, Morgan Lugo and a DJ set by Agathe Mougin in attendance.

New York roots. Paris energy. A new chapter for @ragandbone in France and Europe.

Moments captured by @jeanpicon

rag & bone arrives in Paris. On September 27th, the New York-born house celebrated the opening of its first Paris flagship at 108 rue Vieille du Temple, with an evening at Au Top co-hosted by Cara Delevingne, face of the Fall 2026 campaign. From the @cafelaperle OOH takeover to bespoke café moments with La Perle and Café Nuances, rag & bone is making its mark across the Marais, bringing its downtown New York attitude into the heart of Paris. Cara wore the Emile Italian Flannel Blazer and Lawrence Italian Flannel Pant in charcoal multi, paired with a white Ribbed Tank and Paloma Leather Pumps in antique white. With Garance Vallée, Sasha Zhoya, Clara-Kong Vila, Zakari Kunakey, Mara Lafontan, Hugo Dacquet, Morgan Lugo and a DJ set by Agathe Mougin in attendance. New York roots. Paris energy. A new chapter for @ragandbone in France and Europe. Moments captured by @jeanpicon

Paris, after dark. On September 28th, @CarineRoitfeld and @gabbriette gathered friends and fashion’s inner circle at the Iconic Prunier restaurant to celebrate the new issue of CR Fashion Book. In partnership with Australian eyewear label @shevoke, the night unfolded over dinner, sharp silhouettes and Parisian attitude. A little glamour, a little mischief, very Paris.

Moments captured by @eseniyaa & @mason.mw

Drinks by @palmaraespirit

Paris, after dark. On September 28th, @CarineRoitfeld and @gabbriette gathered friends and fashion’s inner circle at the Iconic Prunier restaurant to celebrate the new issue of CR Fashion Book. In partnership with Australian eyewear label @shevoke, the night unfolded over dinner, sharp silhouettes and Parisian attitude. A little glamour, a little mischief, very Paris. Moments captured by @eseniyaa & @mason.mw Drinks by @palmaraespirit

A London evening for @essentielantwerp during Fashion Week 

We were delighted to host an intimate cocktail gathering in London, bringing together friends of the brand, fashion editors, talents and creatives to celebrate Essentiel Antwerp and its vibrant universe.

A special evening of conversations, connections and fashion, marking another chapter in the brand’s international journey.

Photos by @kathie__kay 

#EssentielAntwerp #FashionWeek #London #SpreadTheWord

A London evening for @essentielantwerp during Fashion Week We were delighted to host an intimate cocktail gathering in London, bringing together friends of the brand, fashion editors, talents and creatives to celebrate Essentiel Antwerp and its vibrant universe. A special evening of conversations, connections and fashion, marking another chapter in the brand’s international journey. Photos by @kathie__kay #EssentielAntwerp #FashionWeek #London #SpreadTheWord

@vanessa.paradis wearing @iroparis by @nicolas.rht in @madamefigarofr 

Styling @barbarabaumel 
Photography Ricio Ramos

@vanessa.paradis wearing @iroparis by @nicolas.rht in @madamefigarofr Styling @barbarabaumel Photography Ricio Ramos

@venuswilliams wearing @judethebrand in Grazia UK

Styling @rudysimbabetty 
Photography Javier Bosca

@venuswilliams wearing @judethebrand in Grazia UK Styling @rudysimbabetty Photography Javier Bosca

A new feature on TOTEME in F, Figaro, exploring the Swedish label’s evolution from a discreet Stockholm-born brand into an international fashion house with a growing presence in Paris.

Founded by Elin Kling and Karl Lindman in 2014, TOTEME has built its identity around a refined, understated approach to fashion, combining Scandinavian minimalism with exceptional materials, thoughtful cuts and a strong sense of personal style.

The article looks at the brand’s Paris expansion, its new flagship on the Faubourg Saint-Honoré, and the introduction of a more developed menswear offer, while reflecting on the duo’s vision of a wardrobe that is timeless, personal and made to move effortlessly between everyday life and special occasions.

@toteme #TOTEME #FFigaro #LeFigaro

A new feature on TOTEME in F, Figaro, exploring the Swedish label’s evolution from a discreet Stockholm-born brand into an international fashion house with a growing presence in Paris. Founded by Elin Kling and Karl Lindman in 2014, TOTEME has built its identity around a refined, understated approach to fashion, combining Scandinavian minimalism with exceptional materials, thoughtful cuts and a strong sense of personal style. The article looks at the brand’s Paris expansion, its new flagship on the Faubourg Saint-Honoré, and the introduction of a more developed menswear offer, while reflecting on the duo’s vision of a wardrobe that is timeless, personal and made to move effortlessly between everyday life and special occasions. @toteme #TOTEME #FFigaro #LeFigaro

@sombr wearing @egon_lab FW 26 for ELLE USA

@sombr wearing @egon_lab FW 26 for ELLE USA

@sombr wearing @egon_lab for @elleusa 

As he prepares to embark on a massive world tour, the musician sits down for a wide-ranging conversation about his ascent to stardom, how fame has influenced his body image, and teases the advice one “amazing” pop star imparted to him. Read the full interview at the link in bio.

ELLE: @elleusa
Editor-in-chief: Nina Garcia @ninagarcia
Photographer: Steven Klein @stevenkleinstudio
Stylist: Paul Sinclaire @paulsinclaire
Writer: Samuel Maude @samuel.p.maude
Hair: Ward at Bryant Artists @wardhair4real @bryantartists
Makeup: Dick Page at MA+ Group @dickpageface @maworldgroup
Manicure: Honey for P. Shine
Produced by Travis Kiewel at ThatOneProduction @traviskiewel @thatoneproduction

@sombr wearing @egon_lab for @elleusa As he prepares to embark on a massive world tour, the musician sits down for a wide-ranging conversation about his ascent to stardom, how fame has influenced his body image, and teases the advice one “amazing” pop star imparted to him. Read the full interview at the link in bio. ELLE: @elleusa Editor-in-chief: Nina Garcia @ninagarcia Photographer: Steven Klein @stevenkleinstudio Stylist: Paul Sinclaire @paulsinclaire Writer: Samuel Maude @samuel.p.maude Hair: Ward at Bryant Artists @wardhair4real @bryantartists Makeup: Dick Page at MA+ Group @dickpageface @maworldgroup Manicure: Honey for P. Shine Produced by Travis Kiewel at ThatOneProduction @traviskiewel @thatoneproduction

Charlotte Cardin wearing @magdabutrym while performing concerts 

Photography @aime.elleee

Charlotte Cardin wearing @magdabutrym while performing concerts Photography @aime.elleee

VILTIER SUMMER LUNCH.

An intimate gathering at Hôtel Le Bristol to celebrate Viltier’s Summer Lunch an afternoon of inspiring conversations, shared moments and a celebration of craftsmanship and creativity.

Photography: @alicja.kozak

#Viltier #ViltierJewelry #SummerLunch #Paris

VILTIER SUMMER LUNCH. An intimate gathering at Hôtel Le Bristol to celebrate Viltier’s Summer Lunch an afternoon of inspiring conversations, shared moments and a celebration of craftsmanship and creativity. Photography: @alicja.kozak #Viltier #ViltierJewelry #SummerLunch #Paris

First row @willychavarria FW27 Show

First row @willychavarria FW27 Show

SONGZIO × HELIOT EMIL FALCONRY.

Presented during Paris Fashion Week, Falconry marks the first chapter of the collaboration between SONGZIO and HELIOT EMIL a dialogue between precision, movement, and control.

Drawing from the ancient practice of falconry, the collection translates the ritual of trust between falcon and falconer into sculptural silhouettes. Feather-like layering, aerodynamic construction, and harness-inspired details evoke the tension between protection and weightlessness, ascent and descent.

Featuring Songzio Global Ambassadors Seonghwa and Choi Heejin, under the creative direction of Jay Songzio and Julius Juul.

Creative Directors @jaysongzio, @juliusjuul
Videography: @colt90.sisyphe
Exhibition @galerie.noir

#Songzio #HeliotEmil #Falconry #ParisFashionWeek

SONGZIO × HELIOT EMIL FALCONRY. Presented during Paris Fashion Week, Falconry marks the first chapter of the collaboration between SONGZIO and HELIOT EMIL a dialogue between precision, movement, and control. Drawing from the ancient practice of falconry, the collection translates the ritual of trust between falcon and falconer into sculptural silhouettes. Feather-like layering, aerodynamic construction, and harness-inspired details evoke the tension between protection and weightlessness, ascent and descent. Featuring Songzio Global Ambassadors Seonghwa and Choi Heejin, under the creative direction of Jay Songzio and Julius Juul. Creative Directors @jaysongzio, @juliusjuul Videography: @colt90.sisyphe Exhibition @galerie.noir #Songzio #HeliotEmil #Falconry #ParisFashionWeek

VILTIER PRESENTS DURING PARIS COUTURE WEEK.

Against the timeless elegance of Hôtel Le Bristol, Viltier unveiled its latest creations during Paris Couture Week. Framed by historic boiseries and bathed in the soft afternoon light, the Maison’s sculptural gold and diamond pieces echoed the precision, craftsmanship and artistry of couture itself where every detail is designed to endure.

Photography: @matteoverzini

#Viltier #ParisCoutureWeek #HauteJoaillerie

VILTIER PRESENTS DURING PARIS COUTURE WEEK. Against the timeless elegance of Hôtel Le Bristol, Viltier unveiled its latest creations during Paris Couture Week. Framed by historic boiseries and bathed in the soft afternoon light, the Maison’s sculptural gold and diamond pieces echoed the precision, craftsmanship and artistry of couture itself where every detail is designed to endure. Photography: @matteoverzini #Viltier #ParisCoutureWeek #HauteJoaillerie

@willychavarria hosted a dinner for friends and family at @lamaisonducaviar to celebrate his show during Paris Fashion week.

Photography @victorboyko7

@willychavarria hosted a dinner for friends and family at @lamaisonducaviar to celebrate his show during Paris Fashion week. Photography @victorboyko7

@alfieparis_ presented their SS27 collection at the Bristol during Couture week in Paris, gathering friends and family around a summer buffet.

Creative director @alfietootsie

@alfieparis_ presented their SS27 collection at the Bristol during Couture week in Paris, gathering friends and family around a summer buffet. Creative director @alfietootsie

With heartfelt gratitude to everyone who helped bring this vision to life. AZIZ Debut Couture Show - AETHER - FW 2026

PR Agency & Event Management @spreadtheword_communications @julien__dufour 
Special Appreciation - Strategic Advisor @julienclisson 

Special Appreciation - Styling advice @smrichardson1 
Special Appreciation @docgold_ch carmenreisert
Production Directed by Nicolas Klein @_twenty_knots_ 
Casting Director @maximevalentini 
@aranzabelliard 
Movement Director @blondeau_alex 
Show Caller @mrsgrenetnow
Special Thanks - Silver Courtesy of @c.hafner_official 
Master Gold & Silversmith @mirko_noll 

Sound Design @hollowdeck_echo
Photographer @vincent_lappartient_ 
Photographer @ondinebertrand 
Photographer @latelierdechloe.photo 
Photographer @mollysjlowe 
Videographer @mathiaskarlgontard 

Model @dahanphuongoanh 
Venue @labiosthetiqueparis 
Manager LaBiosthetique @elraddaf_labiosthetiquepro
Hair @theo_dimitri_hair @labiosthetiqueparis 
Make Up @aude_makeup_pro @labiosthetiqueparis

With heartfelt gratitude to everyone who helped bring this vision to life. AZIZ Debut Couture Show - AETHER - FW 2026 PR Agency & Event Management @spreadtheword_communications @julien__dufour Special Appreciation - Strategic Advisor @julienclisson Special Appreciation - Styling advice @smrichardson1 Special Appreciation @docgold_ch carmenreisert Production Directed by Nicolas Klein @_twenty_knots_ Casting Director @maximevalentini @aranzabelliard Movement Director @blondeau_alex Show Caller @mrsgrenetnow Special Thanks - Silver Courtesy of @c.hafner_official Master Gold & Silversmith @mirko_noll Sound Design @hollowdeck_echo Photographer @vincent_lappartient_ Photographer @ondinebertrand Photographer @latelierdechloe.photo Photographer @mollysjlowe Videographer @mathiaskarlgontard Model @dahanphuongoanh Venue @labiosthetiqueparis Manager LaBiosthetique @elraddaf_labiosthetiquepro Hair @theo_dimitri_hair @labiosthetiqueparis Make Up @aude_makeup_pro @labiosthetiqueparis

LES SULFUREUSES.

A collection suspended in the fleeting instant between ignition and disappearance.

With Les Sulfureuses, Kevin Germanier explores the poetry of combustion where light erupts, beauty transforms, and every ending leaves behind a trace. Like fireworks, each silhouette exists in a moment of dazzling intensity: radiant, explosive, and unforgettable.

Faithful to his vision of radical craftsmanship, the collection transforms upcycled unsold garments from LVMH into couture through meticulous handwork. Swarovski crystals ignite each look with bursts of light, Caran d’Ache coloured pencils become precious embellishments, and pool noodles are sculpted into dramatic crinolines, proving that discarded materials can be reborn as objects of desire.

Here, sustainability is not a compromise it is the catalyst for fantasy. Forgotten materials become luxury. Everyday objects become couture. Waste becomes spectacle.

Welcome to Les Sulfureuses where what burns becomes luminous, and what disappears leaves only brilliance behind.

—

UPCYCLED COUTURE built from unsold garments from @lvmh

CREATIVE DIRECTION @kevingermanier
STYLING @kevingermanier
HAIR @charlielemindu
MAKE-UP @domii_mua
CASTING DIRECTOR @alexandrejuniorcyprien
MUSIC @raphparpex
PRODUCTION @oboglobal

LES SULFUREUSES. A collection suspended in the fleeting instant between ignition and disappearance. With Les Sulfureuses, Kevin Germanier explores the poetry of combustion where light erupts, beauty transforms, and every ending leaves behind a trace. Like fireworks, each silhouette exists in a moment of dazzling intensity: radiant, explosive, and unforgettable. Faithful to his vision of radical craftsmanship, the collection transforms upcycled unsold garments from LVMH into couture through meticulous handwork. Swarovski crystals ignite each look with bursts of light, Caran d’Ache coloured pencils become precious embellishments, and pool noodles are sculpted into dramatic crinolines, proving that discarded materials can be reborn as objects of desire. Here, sustainability is not a compromise it is the catalyst for fantasy. Forgotten materials become luxury. Everyday objects become couture. Waste becomes spectacle. Welcome to Les Sulfureuses where what burns becomes luminous, and what disappears leaves only brilliance behind. — UPCYCLED COUTURE built from unsold garments from @lvmh CREATIVE DIRECTION @kevingermanier STYLING @kevingermanier HAIR @charlielemindu MAKE-UP @domii_mua CASTING DIRECTOR @alexandrejuniorcyprien MUSIC @raphparpex PRODUCTION @oboglobal

@aziz_rebar presented his FW26 Couture collection during Couture week in Paris 

Creative Director @aziz_rebar 
Production @_twenty_knots_ 
Casting @maximevalentini 

#AZIZ #COUTURE

@aziz_rebar presented his FW26 Couture collection during Couture week in Paris Creative Director @aziz_rebar Production @_twenty_knots_ Casting @maximevalentini #AZIZ #COUTURE

The Visitor.

@georgeshobeika Couture FW26

Creative director @georgeshobeika @jadhobeika 
Production @kitty_events

The Visitor. @georgeshobeika Couture FW26 Creative director @georgeshobeika @jadhobeika Production @kitty_events

AETHER.

AZIZ REBAR debuts in Paris during Couture week.

Inspired by Andorra by Max Frisch, this collection explores the tension between societal expectations and self-definition. Through sculptural silhouettes, delicate craftsmanship, and evolving forms, each look becomes a chapter in a story of transformation.

From precision to instinct.
From restraint to release.
From expectation to authenticity.

Creative director @aziz_rebar 
Production @_twenty_knots_ 
Casting @maximevalentini 

#AZIZ #AETHER

AETHER. AZIZ REBAR debuts in Paris during Couture week. Inspired by Andorra by Max Frisch, this collection explores the tension between societal expectations and self-definition. Through sculptural silhouettes, delicate craftsmanship, and evolving forms, each look becomes a chapter in a story of transformation. From precision to instinct. From restraint to release. From expectation to authenticity. Creative director @aziz_rebar Production @_twenty_knots_ Casting @maximevalentini #AZIZ #AETHER

The Visitor.

For Autumn–Winter 2026/27 Couture, Georges Hobeika and Jad Hobeika invite us to rediscover the beauty of the world with open hearts and fresh eyes. Architectural elegance, ethereal craftsmanship, and nature-inspired details come together in a collection that celebrates light, movement, and the enduring artistry of couture. 

Creative director @georgeshobeika @jadhobeika 

#GeorgesHobeika #JadHobeika #TheVisitor #GeorgesHobeikaCouture #HauteCouture

The Visitor. For Autumn–Winter 2026/27 Couture, Georges Hobeika and Jad Hobeika invite us to rediscover the beauty of the world with open hearts and fresh eyes. Architectural elegance, ethereal craftsmanship, and nature-inspired details come together in a collection that celebrates light, movement, and the enduring artistry of couture. Creative director @georgeshobeika @jadhobeika #GeorgesHobeika #JadHobeika #TheVisitor #GeorgesHobeikaCouture #HauteCouture

@theweeknd wearing @alpinestarsreserve while performing on stage in Lille, France 

Styling @mitchmodes
Photography @hyghly

@theweeknd wearing @alpinestarsreserve while performing on stage in Lille, France Styling @mitchmodes Photography @hyghly

Spread the Word Communications is a boutique agency bridging the worlds of fashion, beauty, and hospitality with a modern, tailored approach. Founded in 2024 by Julien Dufour, the agency operates between Paris and London, cultivating a distinctly European sensibility with an international outlook.

Conceived as a strategic partner rather than a traditional press office, Spread the Word brings together a team of seasoned experts whose reach extends across key global markets. Its strength lies in precision: thoughtful positioning, calibrated storytelling, and a nuanced understanding of how brands move within contemporary culture.

From emerging designers to established houses, from beauty disruptors to hospitality destinations, the agency works at the intersection of image and influence, shaping narratives that feel both relevant and enduring. With an instinct for timing and a sensitivity to brand identity, Spread the Word builds visibility through considered media relations, meaningful talent alignment, and experiences that resonate beyond the moment.

Measured yet forward-looking, the agency reflects a new communications paradigm: agile, culturally attuned, and rooted in long-term brand equity rather than fleeting noise.

Services
Strategic Communications & Media Relations
Event Strategy & Execution
Talent Partnerships & VIP Placement
KOL Strategy & Relationship Management
Brand Consultancy & Creative Advisory